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who we are

ABOUT US

Nice to meet you, we’re BSH

Welcome to the world of distinctive craftsmanship and innovative design.

BSH has been synonymous with exceptional quality, unrivalled customer service, and a passion for transforming spaces for over 26 years. As a customer-centric company, we specialize in manufacturing custom-made carpets, rugs, and custom wallpapers, each uniquely designed and meticulously crafted to meet our clients’ precise specifications. Our dedication to creating and sourcing the best products is matched only by our commitment to our customers. We believe in a customer-centric approach, where your vision is our mission. Our experienced team works closely with architects and designers, translating their creative concepts into tangible realities.

Our reputation as a leading manufacturer rests not only on our expertise and devotion to craftsmanship but also on our commitment to fostering relationships with industry giants. Our manufacturing arm has been meticulously crafting an array of custom-made carpets and rugs, each piece embodying the essence of our customers’ unique vision. Our custom wallpapers are not just wall coverings; they are individual works of art, the perfect backdrop to any story.

Our Legacy Since 1997

Our Legacy

We have been in business for over two decades; but still have the same passion and drive to succeed as we did when we started.

Established in 1997 and headquartered in Dubai, BSH have grown to become one of the region’s leading and most-trusted suppliers of wall and floor covering products and services. Our legacy at BSH Walls and Floors is a testament to our enduring commitment to excellence. Since our inception, we have strived to leave an indelible mark on the design industry. Our journey has been defined by innovation, craftsmanship, and an unwavering dedication to our clients. Over the years, we have earned the trust of countless clients who have relied on our products and expertise to enhance their spaces. We are proud to have contributed to the transformation of homes, businesses, and institutions, making them more beautiful and functional. Our legacy is not just about the products we offer but the relationships we build and the satisfaction we bring to those we serve. As we look ahead, BSH remain firmly rooted in our core values, poised to continue our legacy of design excellence for many years to come.

our vision

Empowering Spaces with Quality and Innovation

At BSH Walls & Floors, we empower environments, elevating excellence for our clients and partners, and envision a
future where spaces are transformed, and aspirations are realized.

Our Purpose

At BSH Walls & Floors, our purpose is deeply rooted in our passion for creating remarkable living and working spaces. We believe that every space should tell a unique story, a story that reflects the vision, personality, and needs of its inhabitants. Our purpose is to be the catalyst in turning these stories into reality. We are dedicated to providing our clients with the finest interior and exterior solutions, from elegant wall coverings to durable flooring options. We aim to inspire, empower, and guide our customers in their design journeys, ensuring that every project, whether it’s a cozy home, a bustling commercial space, or a prestigious institution, is a masterpiece. Our purpose is to make spaces not just beautiful but functional, comfortable, and sustainable. We take pride in enhancing the quality of life through our products and expertise, and we are committed to continuously evolving to meet the ever-changing needs of our customers and the design world. At BSH Walls & Floors, our purpose is to transform spaces, enrich lives, and leave a lasting imprint of beauty and functionality in the places we touch.

Our three divisions: Commercial Wall & Floor coverings, BSH Hospitality Studio and Residential Wall & Floor Coverings serve individual clients as well as the regional and international design community, through high-quality products and services across diverse sector, competitive pricing that doesn’t compromise on quality, and proactive customer service.

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Core Values

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INNOVATION

We are driven by a relentless pursuit of innovation. We continually seek new, creative, and sustainable solutions to inspire and elevate interior and exterior design. Innovation is at the heart of everything we do, from the products we offer to the services we provide.

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CLIENT FIRST

Our clients are at the forefront of our business. We prioritize their needs, aspirations, and satisfaction above all else. We are dedicated to understanding their unique requirements and delivering.

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PARTNERSHIP

We believe in the power of collaboration. Building strong partnerships with our clients, suppliers, and industry stakeholders is fundamental to our success. We value the relationships we forge and work together to achieve common goals, foster mutual growth, and create lasting impact.

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INTEGRITY

Integrity is the cornerstone of our business. We uphold the highest ethical standards in every aspect of our operations. Honesty, transparency, and trustworthiness define our interactions with clients, partners, and within our team. We are committed to doing what is right, even when it's not the easiest path.

Our Mission

Our mission at BSH is to leverage our extensive experience and unwavering commitment to transform spaces, inspire creative visions, and consistently exceed the expectations of our clients and partners.

Our mission is driven by several key principles:

Quality Excellence: We pledge to consistently deliver high-quality products and services, ensuring that every project we undertake reflects our dedication to craftsmanship and durability, ensuring lasting satisfaction for our clients.

Client-Centric Approach: We are committed to understanding and meeting the unique needs of our individual clients, as well as supporting the creative endeavours of the regional and international design community.

Competitive Value: We provide competitive pricing without compromising on quality, ensuring that our clients receive the best value for their investment.

Innovation and Expansion: We are dedicated to continuous innovation and expansion, constantly enriching our product portfolio and service offerings to provide clients with a comprehensive one-stop solution.

One-Stop Solution: We continuously expand our product portfolio and services, offering a comprehensive one-stop solution that simplifies the process of enhancing and beautifying spaces.

We envision a future where every space tells a unique story, reflecting the personal style and spirit of its inhabitants, made possible by our bespoke creations and collaborative efforts with world-class manufacturers.

Our People

“Our people are our most essential asset”

BSH Executive Committee

Our leaders play a vital role in propelling us toward the future markets. Their industry expertise provides them with unparalleled insights, enabling them to create an environment that values innovative thinking and rewards unconventional approaches.